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So what kind of brand personality do you want to have? Think about your company name. Say it out loud. What other words come to mind? A corporate identity is the overall image of a corporation, firm or business in the minds of diverse publics, such as customers, investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture. At its most profound, the public feel that they have ownership of the philosophy. Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?”. Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.


The first step to building a brand is understanding it. Uniting passion with purpose, we’ll collaborate, brainstorm, research, ask questions, share ideas, dream big, plan wisely, and develop ideas with intent. With clarity and focus, we’ll confidently embark into our creative and strategic work en route to developing a cohesive and memorable brand. From a sound strategy to a memorable logo, an engaging website to an effective print piece – this is where we get our hands dirty and make magic happen. We organize, design, and develop through a collaborative process focusing on a progression from concept to creation – ensuring we stay aligned with your vision, goals, and distinct brand identity. Like an ice-cold pint of beer on a hot summer day, the finished product is a refreshing reward. This is where it all comes together. Equipped with a compelling final product, a clear identity, and a confident message, your brand will be positioned well for long-term success. We’re here to act as your branding partners-in-crime as you continue to evolve and grow, providing guidance, wisdom, and creative support when and where you need it.

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