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Digital marketing is a means of advertisement through digital means. Example given: social media, mobile applications, web application, search engine. Digital marketing can be done either online or offline.Online marketing has various categories which are

  • SEO- Search Engine Optimization
  • SEM- Search Engine Marketing
  • PPC- Pay Per Click Advertising
  • Content Marketing
  • Affiliate Marketing
  • E-mail Marketing

Some categories of offline marketing are,

  • Radio marketing
  • Television marketing
  • Phone marketing
  • Enhanced offline marketing (Bill-boards, digital product demos).

DIGITAL MARKETING IS VERY IMPORTANT.

Most brands spend much money on bill-board advertisement: not knowing the essence of online marketing. The honest truth is that, most traffic has gone online. Passers-by along side with passenger put nothing less than 45% concentration on the road, 99% of Nigerians are either focus on their smart phones or the driver is focused on his destination and how he can come back and pick up another available passenger. If 99% of Nigerians are focused on their smart phones or devices, why spend so much money on something they may not read or pay attention to? Digital marketing has taken over and more investment should be drawn towards that line.

The scoop to great digital marketing is having a Team of Professional Digital Marketers and SEO specialists to get your brand serviced. Our Team of Professionals will be here for you.


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